10 Corso Como

10 Corso Como is a multifunctional concept dedicated to art, fashion, music, design, cuisine and culture [1]

10 Corso Como was founded in 1990 in Milan, Italy, by gallerist and publisher Carla Sozzani.

It has been described as "a so-called concept store, a mini lifestyle emporium", and has been identified as an inspiration for stores in London and Paris [2] [3] [4]

The complex began with an art gallery and a bookshop. Other spaces soon followed: a design and fashion store in 1991, the 10 Corso Como Cafè in 1998, a small hotel (with only three rooms) in 2003, the Roof Garden in 2009.

10 Corso Como and the 10 Corso Como logo are designed by American artist Kris Ruhs.

In 2002 10 Corso Como opened in Tokyo in partnership with Comme des Garçons, designed by Rei Kawakubo [5] and Kris Ruhs.

In 2008 10 Corso Como opened in Seoul in partnership with Samsung Cheil, Samsung Group, designed by Kris Ruhs [6].

References

  1. ^ Johnstone, Nick (2005-05-24). "Why I love 10 Corso Como". The Guardian. http://www.guardian.co.uk/theguardian/2005/may/24/features11.g23. Retrieved 2008-08-31. 
  2. ^ Trebay, Guy (2000-10-10). "Reporter's Notebook; Fashion Magazines In 3 Dimensions". The New York Times. http://query.nytimes.com/gst/fullpage.html?res=9D01E5DD113CF933A25753C1A9669C8B63&sec=&spon=&pagewanted=1. Retrieved 2008-08-31. 
  3. ^ “Carla Sozzani whose Milan store is a bellwether for changing fashion” International Herald Tribune, 24th February 2004
  4. ^ “10 Corso Como seems to have been an inspiration, if not the template, for many similar stores. In London, Paris..” New York Times, 10th October 2000
  5. ^ “Mrs Kawakubo is often called a genius. Ms Sozzani is an established pioneer of the concept store..she is often referred as the shrewdest editorial eye in retailing” New York Times
  6. ^ “Ruhs transformed the space into a shopping paradise that makes visitors want to spend days looking, selecting, dreaming” Frame, September 2008

External links